A Picture is Worth a Thousand Likes
If you have a Facebook page and are struggling to get likes maybe it is time to start looking at how other successful pages are doing it. Recently a friend and fellow fisherman started a Facebook page called “I Love Smallies” (as in smallmouth bass). Now the purpose of his page is more for fun than profit, but his success story is one that will make you sit up and take notice. More of that to come in a bit.
Most of us with Facebook Business Pages are trying to get noticed so we can build our likes, promote our products, gain more customers and ultimately make more money. There is nothing wrong with that, but maybe there is something wrong with the way we are going about it. Many times you need to take the “sell” out of it, and put the “fun” into it, in order to get people on-board. There are many ways to do this, and I would suggest trying different methods to see what works best for your customer base.
Getting people’s interest means getting them involved and one of the best ways to do that is with pictures. That is exactly what my friend did with his I Love Smallies page. The concept is super simple, yet proved to be very effective. For the most part, all my friend did was start sharing pictures of people with their smallmouth bass catches on his page. Sure he posted some other things, but 95% of his page is made up of people and the fish they caught. People love to see the pictures, “like” them and comment on them. This spreads the pictures across the feeds of their friends, many of whom are fishermen as well and who in turn want to have their picture posted as well, so they like the page and post their picture on the wall. My friend then shares the pictures posted to his wall so they show up on his timeline.
This concept of posting, liking and sharing fishing pictures has got him an impressive 9,000 + likes in less than 4 months. Something I think we all could live with on our own pages. So next time you are tempted to post that same old sales pitch, wrapped in a different box, step back and think outside of the box. Come up with something that will engage your customers, get them involved and spark the interest of others as well. Sometimes nothing says it better than a picture.